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The name metaverbum was created shortly after the presentation of Mark Zuckerberg's Metaverse. I say the NAME because there was no concept, no goal, no success story in my mind that wanted to be written. The name metaverbum then became an idea that gradually began to take shape and is now growing steadily. metaverbum sees itself as a work in progress or let's call it: WORD in progress.
The development of metaverbum exemplifies what language is besides naming and describing, besides communication: intuitive expression, intuitive utterance, words that intuitively reflect our inner being and, once pronounced, have an effect on us. It's not only us doing things with words – words also do something with us.
metaverbum – THE POWER OF WORDS is about our intuitive linguistic expression and its feedback, about the continuous growth of our linguistic capacity and articulacy, which constantly changes our view of ourselves and the world. The larger our vocabulary becomes for our experiencing, the more differentiated we can assign what we constantly perceive. metaverbum wants to extend and refine our linguistic awareness and our perception because we continuously grasp and shape our world through language.
metaverbum is inspired by the philosopher Charles Taylor and his study The Language Animal. Taylor emphasizes the transformative dimension of language, confirming what I have observed in my writing and conversations for over thirty years. metaverbum is also based on the theoretical approaches of Paul Watzlawick, John L. Austin and Karl Bühler, as well as on an individual-psychological conception of man and woman, which views us as a unique, social and creative individual being.
The three formats COACHING, WORDING, PITCHING are only the beginning. It is my goal to establish metaverbum as a «School of a new linguistic awareness» in a larger context. The exchange between generations and disciplines, especially the inclusion of artists, is particularly close to my heart.
Welcome to metaverbum – THE POWER OF WORDS!